blog

What We're Reading

HDMZers have a thirst for knowledge by nature. It’s part of our brand. Take a look at what some of our team members have been picking up recently!

Emily Doherty | October 01, 2021

HDMZ | Genomics

51/49: The Almost-equal Partnership for Long-term Relationships

Think about the healthiest, most mature personal relationships you’ve ever had. What do they have in common? Find out why HDMZ believes in the 51/49 rule for client relationships.

Dillon Allie | April 29, 2021

HDMZ | Best Practices

DIY or Hosting with HDMZ?

Your company website deserves optimal hosting conditions, speed, and the highest security standards. Learn why a DIY hosting solution isn’t enough, and what HDMZ’s team offers.

Enrique Conci | March 24, 2021

Digital Solutions | Web Hosting | Web Security

Google’s Passage Ranking is Live: What to Watch For

Google has released its passage-based ranking algorithms to the wild in the US for English language searches. Read on for how this new ranking methodology works and what to watch for.

Christine Bennett | March 01, 2021

Algorithm | Google | SEO | SERP

Why It’s Important To Live Your Brand’s Purpose, Every Day

Given the challenges of the past year, fostering a stronger sense of purpose has become increasingly important for everyone. See HDMZ's take on how that includes the way brands contribute to the greater good.

Katie Richardson | January 05, 2021

Branding | Corporate Communications | Public Relations

HDMZers Join folding@home To Help Fight COVID-19

Learn how HDMZers are helping the fight against COVID-19 with the folding@home project, where research groups "borrow" your spare computing power to crunch data!

Craig Smith, Digital Solutions | April 08, 2020

HDMZ | Technology

Business as [un]usual

HDMZers are staying committed to our clients and our brand while adapting to the new WFH norm. Read on for what we've learned.

Emily Doherty, Senior Project & Talent Manager | March 30, 2020

HDMZ

Prepared to Take Action in Unprecedented Times

At HDMZ, we’re working from home in order to help stop the spread of COVID-19. But that doesn’t mean we’ve taken a laissez-faire approach to helping our clients.

Katie Richardson, Associate Creative Director | March 24, 2020

Scientific Communication | HDMZ

Five Tips for Communicating Throughout a Crisis

The current COVID-19 pandemic is a crisis ruled by increased pressures and demands on the healthcare and life sciences industries. Read on for five tips on communicating effectively during these unprecedented times.

Sarah Plumridge, Senior Account Executive, Scientific Communications | March 20, 2020

Communication Plan | Corporate Communications | Public Relations | Scientific Communication

5 Paid Search Marketing Principles For Small Audiences

What does a winning strategy look like when an audience pool is small and hard to pin down? Check out the top tricks and tips for lower volume campaigns.

Brian Plotke, Digital Marketing Specialist | February 28, 2020

Google Ads | Paid Search | SEM | ROI | KPIs | Measurement