Sponsored Content | Native Advertising: Standing Out By Blending In

Considered sponsored content as part of your marketing mix? Learn why it's more effective than traditional banner ads, and how you can make it work for you.

By: Digital Marketing

Topics: Native Advertising Sponsored Content

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

By: Christine Bennett, Digital Marketing

Topics: Digital Marketing Google AdWords Premier Google Partner

Accelerated Mobile Pages (AMP pages) Now Part of Google Organic Mobile Search Results

Google just announced that Accelerated Mobile Pages (AMP pages) are included in organic search results in mobile SERPs.

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.

By: Digital Marketing

Topics: campaign data Google Analytics UTM Codes UTM Tags

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