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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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I'm a science communicator. AI is a bad writer, but a useful tool.

I’m not sure whether I’ll be glad for AI’s invention in 50 years, but I have found ways to use it that extend – rather than leap-frog – my insight and creativity as a writer.

AI Content Strategy Writing

Is the Recent CRISPR “Doom-and-Gloom” Narrative Missing the Bigger Picture?

Once biotech's golden child, CRISPR now faces doubts from investors. Is this a downturn or a turning point for the CRISPR industry?

Life Sciences Current Affairs

Evolving Social Media Trends: Takeaways for Life Sciences Brands

Hootsuite's 2025 Social Media Trends report urges brands to balance creativity and credibility by embracing bold formats, short-form videos, and AI tools to deliver engaging yet trustworthy content.

Social Media Digital Marketing

Elevating digital experiences: Pimcore and its addition to the Gartner Magic Quadrant

For the first time, the Gartner Magic Quadrant for Digital Experience Platforms has included Pimcore — a platform HDMZ has worked with for years. Find out more about Pimcore and what this inclusion means.

Digital Solutions Applications Content Management System

NIH Budget Cuts: A Threat to Scientific Progress

Proposed cuts to the National Institutes of Health (NIH) budget—including a sharp reduction in indirect cost reimbursements—threaten to destabilize the very foundation of biomedical research in the United States.

Biotech Life Sciences Current Affairs

Trump, China’s Rise and The Forces Shaping Biotech’s Future

This year, the industry was rocked by the aftermath of UnitedHealthcare CEO Brian Thompson’s tragic murder last December, which led 11 major health insurance companies to quietly withdraw from JPM last week. Heightened security, bomb-sniffing dogs, and a palpable sense of caution surrounded Union Square. Thankfully, the conference, itself, concluded without incident.

Conferences & Events Biotech Current Affairs

JPM 2025 Preview: Five Key Trends HDMZ Will Be Watching in Biotech

It’s the most wonderful time of the year for biotech and the broader life sciences industry — the J.P. Morgan (JPM) Healthcare Conference 2025 is just around the corner.

Conferences & Events Biotech

Chicago’s emerging role as a biotech hub

Chicago has started gaining recognition for its biotech scene. See why we’re excited about its potential as a leader in the industry.

Business Current Affairs Life Sciences

Succeeding in science marketing: Takeaways from SAMPS 2024

Get HDMZ’s key takeaways from the Sales and Marketing Professionals in Science event earlier this month, including insights on defining marketing success and digital tools.

Conferences & Events Digital Marketing Marketing Content Marketing

Media planning for science marketing: Why trust is key

For science marketers, trust is more than a buzzword — it’s a competitive advantage. Find out why trust is the foundation of any successful life science marketing strategy, and how to build it.

Paid Media Communication Plan Social Media Digital Advertising Digital Marketing Advertising