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Content is King, Seen and Unseen

For all of the innovative and interesting things a website can do, for all the ways it can help you focus and refine your business practices, manage your assets, or connect you to your team, the core of any site is always the content

Craig Smith | October 21, 2010

Regulatory | Meta Data | Social Media | Facebook

Deliver a Successful Investor Presentation

Does your investor presentation clearly articulate your passion, commitment and value in 20 minutes or less? The development and delivery of a presentation plays a critical part in getting the attention you want and deserve. Every company has a different story to tell, but most of the time the presentations are in the same format, in the same room, and to the same people. Our team has had the privilege of watching and developing biotech company presentations for over 15 years.

HDMZ Staff | March 25, 2013

Corporate Communications | Biotech | Pharma | Investor Presentations | Investor Relations

HDMZ Now a Premier Google Partner

HDMZ has recently earned the distinction of being a Premier Google Partner, in recognition of reaching certification and AdWords performance milestones.

Christine Bennett, Digital Marketing | September 28, 2016

Digital Marketing | Google AdWords | Premier Google Partner | Google

Accelerated Mobile Pages (AMP pages) Now Part of Google Organic Mobile Search Results

Google just announced that Accelerated Mobile Pages (AMP pages) are included in organic search results in mobile SERPs.

Digital Marketing | September 08, 2016

Future of Mobile Search | Accelerated Mobile Pages (AMP Pages)

Making an Impact in a Serious Industry

Realizing The PossibilitiesWe’ve all experienced that “wow!” moment, when encountering an impressive looking website. Maybe the designers nailed the aesthetics, or effectively utilized a new display technique. Probably the first time seeing a rotating carousel, or parallax scrolling, or fluid scaling - our attention was captured.

David Pounds | February 05, 2014

Advertising | Awareness | Website Development | Creative Development | Concept Development

SEO Best Practices for Title Tags

Learn best practices for optimizing your title tags. Gain higher click rates from your organic listings. Optimize your title tags today!

Digital Marketing | July 05, 2017

Meta Data | SEO | Website Development

Google Announces RankBrain Takeover

Google has announced that its AI, machine-learning algorithm RankBrain is now handling all organic search queries. Find out how this affects your SEO efforts!

Christine Bennett | July 26, 2016

Organic Traffic | Google | SEO

Google Uses ccTLDs & Search Console for Geotargeting

See why as of July 2017, Google acknowledges reliance on ccTLDs and the Search Console for geotargeting.

Digital Marketing Team | August 31, 2017

CCTLDs | GeoTargeting | Google Search Console

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.

Digital Marketing | August 01, 2016

Google Analytics | UTM Codes | UTM Tags