blog

AI in biotech is leading to unimagined approaches to improving human health

The power of AI is finally starting to show promise for improving human health. Learn about some of the most innovative AI-based companies HDMZ is watching in the biotech sector.

Joe Salerno, Vice President, Scientific Communications | May 23, 2024

AI | Biotech | HDMZ | Machine learning

A Beginner’s Guide to ASCO

Read on for a detailed guide on navigating the ASCO conference in HDMZ's home city, Chicago!

Haneen Hariri and Maggie Williard | May 28, 2024

Conferences & Events

Emphasizing the Human Element of the Client-Agency Relationship

Explore how the empathy, fairness and creativity within HDMZ's culture shape our client relationships and embrace human connections and collaboration

Dillon Allie | May 02, 2024

HDMZ | Business | Corporate Communications

A Quick Q&A with DNA

It’s DNA day! To celebrate, the content team at HDMZ spoke to a very special guest: DNA, who told us about itself, why it’s more stable than RNA (drama!), and why it gets to play such an important role in your life – and the life of every other living thing.

Miriam Hyman | April 25, 2024

Scientific Communication | HDMZ | DNA Day | Nucleic Acids | Science | Genetics

Recap: HDMZ Annual Agency Summit 2024

Explore key industry learnings on teamwork, partnership, and more from HDMZ’s annual summit — and find out why it’s an event that the whole agency looks forward to.

HDMZ Staff | April 04, 2024

HDMZ | HDMZ News

Small Molecules are Exciting Again with AI’s Help

Our experts have been closely watching the AI gold rush in biotech and think that it will lead to a boom in small molecule drug development.

Azeem Zeekrya, Director, Public Relations | March 27, 2024

Public Relations | Scientific Communication | AI | Biotech | Technology | Current Affairs

Visual Design and UX: The PB & J of Web Development

Imagine that your website was recently redesigned to be more sleek and eye-catching. It looks exactly how you hoped it would, and it should be helping you reach your engagement goals. But, it just isn’t giving you the results you wanted. What’s more, you keep getting user contacts and support tickets for information that’s already on your site. How can your brand-new site be underperforming like this?

Paige Winters | March 19, 2024

Website Development | Website Design | UX Design

A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Madison Bondy | March 15, 2024

Content Strategy | Digital Marketing | Branding | Life Sciences | Paid Media | Market Research

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Paige Winters | February 15, 2024

Branding | Creative Development | Digital Solutions | Redesigned Website | Responsive Design | User Experience | Web Design

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Christine Bennett | September 03, 2019

Engagement | Public Relations | Google | SEO