blog

Google Uses ccTLDs & Search Console for Geotargeting

See why as of July 2017, Google acknowledges reliance on ccTLDs and the Search Console for geotargeting.

Digital Marketing Team | August 31, 2017

CCTLDs | GeoTargeting | Google Search Console

Programmatic Optimization & User Scoring

Learn how you can take your programmatic advertising into the new age of programmatic optimization through user scoring.

Alexia Walleser | May 24, 2019

Paid Media | Programmatic Ads | Best Practices | Optimization

UTM Codes: What They Are, Why They are Important and How to Implement Them

Ever sent out an email blast and wondered how effectively the campaign was driving traffic to your website? You did append UTM tags to the links in the email, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.

Digital Marketing | August 01, 2016

Google Analytics | UTM Codes | UTM Tags

Does Social Media Affect Google Organic Search (SEO) Rankings?

How does social media affect Google’s Organic Search Engine Rankings (SEO)? We’ve gathered the latest answers -- learn why you need to make social part of your content marketing plan!

Digital Marketing | July 05, 2016

SEO | Social Media

Google Announces Latest Mobile-Friendly Algorithm Update

Google rolled out its second mobile-friendly algorithm update May 12, 2016. By increasing the effect of the mobile-friendly ranking signal, Google promises to help mobile searchers find even more relevant, user-friendly content.

Digital Marketing | June 01, 2016

Algorithm | Mobile Friendly

Two Ways Your Website Bounce Rate is Actionable

Since high bounce rates identify pages and marketing activities that are key points of failure, fixing them is a step toward increased content consumption, goal completions and transactions.

Digital Marketing | May 02, 2016

Engagement | Content Consumption | Bounce Rate

Misunderstood Scientists: What Do They Need?

Scientists and their achievements occupy an ambiguous position in the public mind. They are very often seen as dangerous disruptors of the status quo and traditional belief systems.

Alan Zachary | April 11, 2016

Scientific Communication

An Intern's Perspective: How Storytelling Influences Scientific Marketing

HDMZ attended CPhI 2019 at McCormick Place in Chicago and presented at C&EN’s Pharma Marketing Breakfast about marketing and media relations in the science industry.

Joel Chettupally | May 09, 2019

Marketing

Expandable Tab Content Will Be Given Full SEO Weight in Google’s Mobile-First Index

Google has always crawled websites to deliver SERPs (search engine result pages), with the goal of efficiently delivering the most relevant, exceptional results to the majority of its users.

Digital Marketing | August 01, 2017

Algorithm | Google | Mobile Friendly | Mobile-First Index | SEO | SERPs

Breadcrumb Navigation & SEO

Breadcrumb navigation can improve SEO and user experience. Learn more about breadcrumb navigation and best practices for including this in your website!

Digital Marketing | October 02, 2017

Breadcrumb Navigation | SEO