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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

HDMZ Web Design Website Design Website Development

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

Engagement Content Generation Conversion Optimization SEO Mobile

The Importance of Time in Web Design: Part 1

There are many resources exchanged with your website’s visitors, but the one almost always given to you is time.

CDN SERP Bounce Rate Load Time

4 Quick Ways to Optimize Your Inbound Traffic

Anytime is a good time to perform an SEO audit on your website. Review these quick fixes and optimize your inbound traffic for maximum engagement.

Google Google Analytics SEO Webmaster Tools

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Google SEO

When press releases undercut you

Innovative. Leading. Unique. Next generation. Revolutionary. These words don’t pack the punch some think they do in press releases. Inserted into the same old formula time and time again, the predictable stream of buzzwords and exaggerations often bury the real story.

Press Releases Professional Writing

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Google Mobile Friendly SEO Optimization Mobile Website Optimization

Mobilize your marketing

Smartphones are quickly becoming a way of life for medical professionals. An ongoing Knowledge Networks survey showed that in 2010 62% of specialists and 55% of primary care physicians own a smart phone, with 85% to 90% using them to access the Internet or email.

Marketing Pharma Mobile

Getting Beyond a Blind Date With Your Customers

Alan Alda understands the importance of communicating science effectively. His life once depended on it.

Business

How HDMZ Uses Twitter’s B2B Strategy for Life Science Thought Leadership

We believe Twitter can contribute meaningfully to a B2B strategy. Read our five favorite strategies for making the most from this unique platform.

HDMZ Social Media Twitter