blog

5 Recent Google Updates You Can’t Miss

HDMZ’s Digital Marketing team brings you 5 of the most recent updates from Google, including hidden content indexing, breadcrumbs, SEO, geotargeting, and Google Posts!

Digital Marketing | August 14, 2017

Google | Mobile Friendly | SEO | GeoTargeting

The Significance Behind the Bounce Rate Metric in Google Analytics

Of all the baseline metrics you’ll encounter in your Google Analytics reports, bounce rate is the most important. It’s a gateway metric that provides unique insights for improving site engagement.

Digital Marketing Team | March 25, 2016

Bounce Rate | Google Analytics | Website Analytics

Narrative: The Marketing Tool Life Science Companies Constantly Forget

Which of these opening words to a narrative makes you want to read whatever text follows?

Director, Public Relations | February 11, 2016

Behavior Change | News Release | Narrative | Story | Writing

Blog Post | Smashing Conference

Last week, one of HDMZ’s developer Tyler Kung attended Smashing Conference in San Francisco. The conference presents a variety of speakers covering a wide-range of web-related topics such as front-end development, design and web performance.

Tyler Kung | April 29, 2019

HDMZ | Web Design | Website Design | Website Development

The Importance of Time in Web Design: Part 2

One of the most direct outcomes of better site speed is increasing your user’s average time on site.

John Linehan | November 17, 2015

Engagement | Content Generation | Conversion Optimization | SEO | Mobile

The Importance of Time in Web Design: Part 1

There are many resources exchanged with your website’s visitors, but the one almost always given to you is time.

John Linehan | October 30, 2015

CDN | SERP | Bounce Rate | Load Time

4 Quick Ways to Optimize Your Inbound Traffic

Anytime is a good time to perform an SEO audit on your website. Review these quick fixes and optimize your inbound traffic for maximum engagement.

Christine Bennett | October 16, 2015

Google | Google Analytics | SEO | Webmaster Tools

Google’s Ad-hoc Document Retrieval and Neural Matching

Google uses neural matching for 30% of queries, which links concepts and intent to queries and search results. Learn what’s new and how you can adapt.

Christine Bennett | May 01, 2019

Google | SEO

When press releases undercut you

Innovative. Leading. Unique. Next generation. Revolutionary. These words don’t pack the punch some think they do in press releases. Inserted into the same old formula time and time again, the predictable stream of buzzwords and exaggerations often bury the real story.

Director, Public Relations | September 09, 2015

Press Releases | Professional Writing

4 Ways to Make Sure Your Site is Mobile-Friendly

Is your site mobile-friendly? Earlier this year, a long-anticipated change to Google’s search algorithms made a “significant impact” on all mobile searches in every language worldwide. Websites with mobile-friendly architecture and design are rewarded as being of “higher quality”, resulting in improved search engine rankings on mobile devices.

Christine Bennett | August 26, 2015

Google | Mobile Friendly | SEO Optimization | Mobile | Website Optimization