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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

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Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Google SEO Website Optimization

The Future is Now – Is a Mobile Strategy Part of Your New Year's Resolution?

Demand for content on mobile and iPad-like devices will become ubiquitous with traditional web content delivery in the very near future. While the life science industry has been slower to adopt mobile and touch experiences than their early-adopter consumer goods and services industries cousins have, demand is starting to heat up. Learn more about how to adopt a mobile strategy in 2011.

Applications Android iPhone Mobile

Spring time = launch time!

With FDA and EMA reviews and decisions pending for many of our clients we are working on global launch strategies to support commercial and corporate teams as they gear up for product approval across multiple countries.

Communication Plan Biotech Pharma Social Media Website Development

Google’s 2018 Top Quarter 2 Updates

Google’s top updates for the quarter include integration of Optimize and AdWords, Airbnb’s Tag Manager case study and anomaly detection in Google Analytics.

Google Ads Google Analytics Google Tag Manager

Networked & Personalized - the future of biotech?

During BIO2012 last week, Ernst & Young presented their annual Beyond Borders report on the state of the biotech industry. Several themes are covered in the report but the underlying trend is a much broader discussion and movement towards open sharing of data and collaboration across academia, industry, patient advocacy groups and payors. This "networked innovation" aligns biotech with high tech's much broader use of data and personalized targeting that we see at work in social networks and online advertising every day and has enormous opportunity to increase timelines and success rates in drug development.

Biotech Personalized Medicine Pharma

Strong Brands Help Retain Top Talent

Of the many challenges facing companies during a recession, employee retention isn’t always at the top of the list. Maintaining morale during times of cost cuts, furloughs and layoffs often takes priority — especially amidst so much uncertainty, when most people aren’t actively looking to switch careers.

Branding Business

Pharma is Tweeting, Are You Following?

A recent report shows Pharma companies to be taking a larger presence in social media than ever before. Not only are pharma companies bigger in overall presence (follower numbers, corporate participation and evolution of expertise), the trends and involvement is becoming more impactful.

Marketing HDMZ SEO Twitter

Zoomedia & Harris D. McKinney Join Forces

For the last 16 years, Zoomedia has been leading interactive communications for the life sciences. Today, we are delighted to announce that we have joined forces with Harris D. McKinney, a leading life science marketing and brand communications agency.

Marketing Press Releases Public Relations Scientific Communication HDMZ Biotech Life Sciences Website Development

Do You Know What You're Sharing? The FDA Does.

On July 29, 2010, the FDA issued a warning letter to Novartis stating that content shared through Facebook and ShareThis functionality.

FDA Regulatory Facebook Social Media

Why Does Web Accessibility Matter?

Web accessibility is about creating websites, tools, and technologies that are usable by all people, regardless of any disabilities. See how HDMZ optimizes our client sites for web accessibility.

Content Consumption Conversion Optimization User Experience Website Optimization