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Industry insights from our own scientists, publicists, developers, designers, strategists and more.

Our experts have spent their careers learning their craft, honing their skills and implementing the most effective marketing, engagement and public relations strategies to help healthcare and life science brands transform the world. Let's dive in, shall we?

Results

A Pint of Inspiration: Guinness Marketing Tactics for Life Science Brands

We discuss insights from the Guinness marketing playbook and their parallels for life science brands. Explore the power of repetition, relatable narratives, and diverse media channels, all gleaned from Guinness's iconic campaigns. From 'Guinness is Good for You' to their more recent 'welcome back' ad, learn valuable lessons for crafting authentic, effective brand messaging in the life sciences industry.

Content Strategy Digital Marketing Branding Life Sciences Paid Media Market Research

Thinking big for small sites: How to future-proof your first website

Our experts provide insights on how to design websites that are visually engaging, exhibit cohesive brand identity, and can accommodate scalability.

Branding Creative Development Digital Solutions Redesigned Website Responsive Design User Experience Web Design

5 Ways to Boost SEO with Expert Content

Health and medical websites can improve search engine visibility by adding content written by experts, to increase expertise, authority, and trustworthy signals for domain SEO.

Engagement Public Relations Google SEO

Big Picture SEO Changes for Healthcare and Life Science

HDMZ outlines how recent SEO shifts and Google Core Updates affect health and life science web content.

Google SEO Website Optimization

The Future is Now – Is a Mobile Strategy Part of Your New Year's Resolution?

Demand for content on mobile and iPad-like devices will become ubiquitous with traditional web content delivery in the very near future. While the life science industry has been slower to adopt mobile and touch experiences than their early-adopter consumer goods and services industries cousins have, demand is starting to heat up. Learn more about how to adopt a mobile strategy in 2011.

Applications Android iPhone Mobile

Spring time = launch time!

With FDA and EMA reviews and decisions pending for many of our clients we are working on global launch strategies to support commercial and corporate teams as they gear up for product approval across multiple countries.

Communication Plan Biotech Pharma Social Media Website Development

Google’s 2018 Top Quarter 2 Updates

Google’s top updates for the quarter include integration of Optimize and AdWords, Airbnb’s Tag Manager case study and anomaly detection in Google Analytics.

Google Ads Google Analytics Google Tag Manager

Networked & Personalized - the future of biotech?

During BIO2012 last week, Ernst & Young presented their annual Beyond Borders report on the state of the biotech industry. Several themes are covered in the report but the underlying trend is a much broader discussion and movement towards open sharing of data and collaboration across academia, industry, patient advocacy groups and payors. This "networked innovation" aligns biotech with high tech's much broader use of data and personalized targeting that we see at work in social networks and online advertising every day and has enormous opportunity to increase timelines and success rates in drug development.

Biotech Personalized Medicine Pharma

Strong Brands Help Retain Top Talent

Of the many challenges facing companies during a recession, employee retention isn’t always at the top of the list. Maintaining morale during times of cost cuts, furloughs and layoffs often takes priority — especially amidst so much uncertainty, when most people aren’t actively looking to switch careers.

Branding Business

Pharma is Tweeting, Are You Following?

A recent report shows Pharma companies to be taking a larger presence in social media than ever before. Not only are pharma companies bigger in overall presence (follower numbers, corporate participation and evolution of expertise), the trends and involvement is becoming more impactful.

Marketing HDMZ SEO Twitter